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HubSpot Hacks
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Приєднався 26 бер 2019
The #1 Unofficial UA-cam Channel for HubSpot Tutorials, hosted by Simple Strat.
Our videos answer specific questions quickly, moving you along in your HubSpot journey. Why watch hours of videos to answer a simple question? A few minutes will do. HubSpot Hacks are quick videos from HubSpot users that teach you what you need to know-fast.
This channel is run by the experts at Simple Strat, a company dedicated to helping you simplify growth using HubSpot as your foundation. We help you clarify strategy, maximize HubSpot, and grow your marketing and sales results. Simple Strat is a Diamond HubSpot Solutions Partner who works with clients around the world. If you're interested in working with us, please reach out - or share video ideas with us too!
DISCLAIMER:
This channel and content are independent of HubSpot, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by HubSpot, Inc.
Our videos answer specific questions quickly, moving you along in your HubSpot journey. Why watch hours of videos to answer a simple question? A few minutes will do. HubSpot Hacks are quick videos from HubSpot users that teach you what you need to know-fast.
This channel is run by the experts at Simple Strat, a company dedicated to helping you simplify growth using HubSpot as your foundation. We help you clarify strategy, maximize HubSpot, and grow your marketing and sales results. Simple Strat is a Diamond HubSpot Solutions Partner who works with clients around the world. If you're interested in working with us, please reach out - or share video ideas with us too!
DISCLAIMER:
This channel and content are independent of HubSpot, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by HubSpot, Inc.
Getting Eventbrite Registrations into HubSpot with Zapier
Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0
Keeping data from past events is paramount for effective sales and marketing efforts. By using Eventbrite with Zapier and HubSpot, it’s easier than ever to gather data and store it in your CRM.
In this video, we’ll show you how to use Eventbrite with Zapier and HubSpot.
Watch this video to learn more about:
- Connecting Eventbrite and Zapier
- Creating or updating HubSpot contacts by adding Eventbrite registrants to Zapier
- Setting up a Slack message to confirm Eventbrite registration with Zapier and HubSpot
00:00 Introduction
00:44 Setting Up Zaps in Zapier for Eventbrite Events
01:47 Creating or Updating HubSpot Contacts From Eventbrite with Zapier
03:20 Format Eventbrite Details in Zapier
04:19 Using Zapier to Create a Meeting Activity in HubSpot for Eventbrite Events
05:07 Using Zapier to Relay Eventbrite Data to Slack Channels
05:48 Process Overview: Getting Eventbrite Registrations into HubSpot with Zapier
_____________
📚ADDITIONAL RESOURCES:
Register for our upcoming webinars ➡️ simplestrat.com/webinars/
👉🏻 Need some more help with HubSpot? Or training for your team? Learn about our HubSpot consulting services: hubs.ly/Q016XfN60
_______________
🎬ABOUT HUBSPOT HACKS:
HubSpot Hacks is the unofficial weekly UA-cam series hosted by the HubSpot consultants at SimpleStrat.com. It's full of tutorials, featuring tips, tricks and how-to's from marketers and sales professionals just like you. Whether you need a quick tip or in-depth details about how to put the tool to work, these HubSpot tutorials are sure to help.
Hosted by:
🙍🏼♀️Ali Schwanke ( alischwanke)
🙎🏼♂️ Tyler Sprunk ( getsprunk)
_______________
💬QUESTIONS OR FEEDBACK?
Have a topic idea or a question that needs answered? Drop a comment on the video or tweet at us! Don't forget to subscribe to the channel and share on social!
For customized HubSpot training, visit hubs.ly/Q016XfN60
____
DISCLAIMER:
This channel and content are independent of HubSpot, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by HubSpot, Inc.
The content, information, data and contact and company details shared in this video are fake and for demo purposes only. No public personal information has been shared as a result of this video.
#hubspot #hubspotpartner #hubspottutorial
Keeping data from past events is paramount for effective sales and marketing efforts. By using Eventbrite with Zapier and HubSpot, it’s easier than ever to gather data and store it in your CRM.
In this video, we’ll show you how to use Eventbrite with Zapier and HubSpot.
Watch this video to learn more about:
- Connecting Eventbrite and Zapier
- Creating or updating HubSpot contacts by adding Eventbrite registrants to Zapier
- Setting up a Slack message to confirm Eventbrite registration with Zapier and HubSpot
00:00 Introduction
00:44 Setting Up Zaps in Zapier for Eventbrite Events
01:47 Creating or Updating HubSpot Contacts From Eventbrite with Zapier
03:20 Format Eventbrite Details in Zapier
04:19 Using Zapier to Create a Meeting Activity in HubSpot for Eventbrite Events
05:07 Using Zapier to Relay Eventbrite Data to Slack Channels
05:48 Process Overview: Getting Eventbrite Registrations into HubSpot with Zapier
_____________
📚ADDITIONAL RESOURCES:
Register for our upcoming webinars ➡️ simplestrat.com/webinars/
👉🏻 Need some more help with HubSpot? Or training for your team? Learn about our HubSpot consulting services: hubs.ly/Q016XfN60
_______________
🎬ABOUT HUBSPOT HACKS:
HubSpot Hacks is the unofficial weekly UA-cam series hosted by the HubSpot consultants at SimpleStrat.com. It's full of tutorials, featuring tips, tricks and how-to's from marketers and sales professionals just like you. Whether you need a quick tip or in-depth details about how to put the tool to work, these HubSpot tutorials are sure to help.
Hosted by:
🙍🏼♀️Ali Schwanke ( alischwanke)
🙎🏼♂️ Tyler Sprunk ( getsprunk)
_______________
💬QUESTIONS OR FEEDBACK?
Have a topic idea or a question that needs answered? Drop a comment on the video or tweet at us! Don't forget to subscribe to the channel and share on social!
For customized HubSpot training, visit hubs.ly/Q016XfN60
____
DISCLAIMER:
This channel and content are independent of HubSpot, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by HubSpot, Inc.
The content, information, data and contact and company details shared in this video are fake and for demo purposes only. No public personal information has been shared as a result of this video.
#hubspot #hubspotpartner #hubspottutorial
Переглядів: 22
Відео
Ultimate HubSpot Workflows Tutorial - 2024
Переглядів 9221 годину тому
Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0 Save time and increase performance? Cue HubSpot workflows! In this video, we explore everything you can do with workflows in HubSpot. We also walk through the process of building a simple nurturing workflow. Watch this video for more on: - The different types of HubSpot workflows and actions associated with each - How to build ...
How to trigger emails in HubSpot Starter Using Zapier and Gmail
Переглядів 14012 годин тому
Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0 Most lead generation efforts won’t convert on the first try. So how can you get to that sales conversation? By using HubSpot, Zapier, and Gmail, you can automate the follow up process, making it easier to focus on completing other tasks as prospects move through your funnel with ease. In this video, we’ll show you how to set it...
7 Must Have HubSpot Workflows for Sales
Переглядів 35717 годин тому
Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0 Discover the power of automation and unleash the full potential of your sales team with HubSpot workflows! In this video, we’ll show you how to build 7 workflows that every sales team must have in their HubSpot portal. Watch this video to learn about: - The 7 HubSpot workflows every sales team needs - Different types of HubSpot...
Master Class on Building B2B Case Studies That Convert (Full Webinar)
Переглядів 20014 днів тому
In a market where every solution claims to be the best, why should a buyer choose you? Learn how to build a powerful case study and how to put it to work in HubSpot. Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0 Enter the role of an effective case study - one that cuts through the noise and reassures your potential customer that you can deliver and solve their problem. Unf...
7 HubSpot Email Templates You'll Wish You Had Sooner
Переглядів 50214 днів тому
Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0 Email templates in HubSpot can help you streamline your processes and maintain consistency. In this video, we’ll share 7 HubSpot email templates every user should be using. Tune in for more on: - How to transition conversations from LinkedIn to HubSpot with an easy follow-up template - Using HubSpot email templates to simplify ...
Full Length Webinar: Creating high-converting landing pages
Переглядів 348Місяць тому
The key to any great campaign is the landing page designed to convert a lead. But it's more than a fancy design Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0 Whether this is tied to a paid ad campaign, event registration, email list growth, webinar registrations, or booking a demo - a good landing page is critical. Unfortunately, having reviewed hundreds of landing pages a...
How to Delete Form Submissions in HubSpot
Переглядів 719Місяць тому
Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0 Accurate form submission data can be hard to come by when test data interferes. But what if you could delete form submissions in HubSpot and accurately report on form submission conversions? Now you can! In this video, we’ll show you how! Watch this video for more on: - How test submissions impact your form submission conversio...
The Easiest HubSpot LinkedIn Integration: Setting Up and Using Hublead
Переглядів 1,4 тис.Місяць тому
Looking for a powerful HubSpot LinkedIn Integration? In this short tutorial we'll show you how to use Hublead to easily sync HubSpot and LinkedIn together. Get more tips in our newsletter: hubs.ly/Q016Xfn-0 This works on all levels of HubSpot, even free! Learn how to report on LinkedIn activity in HubSpot using Hublead, and how the LinkedIn messages natively sync and show up as activities on a ...
Using HubSpot and Digital Business Cards to 10x Lead Gen
Переглядів 551Місяць тому
Turn your in person networking into leads RIGHT inside your HubSpot CRM with Popl Digital Business Cards. This ultimate guide will show you how. Get more tips here: hubs.ly/Q016Xfn-0 What if you could guarantee every worthwhile interaction you have ends up in your HubSpot CRM? Digital business card technology makes it possible! In this video, we’ll show you how to integrate Popl so you can ditc...
The Best Way to Track Referrals in HubSpot
Переглядів 605Місяць тому
With customer referrals being so critical to biz dev, it's important to track that! But how do you track customer referrals in HubSpot? Hint: Association labels are key, so let's show you how it's done. Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0 Watch this video to learn more about: - Tracking referrals in HubSpot with association labels - Creating label limits for trac...
How to Build Customer Journey Reports in HubSpot
Переглядів 683Місяць тому
Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0 Do you want to see how your prospects and customers move through marketing and sales funnels? HubSpot’s customer journey reports can help you create dashboards and reports to do just that! In this video, we’ll show you exactly how to build customer journey reports in HubSpot. Learn more about: - Building customer journey report...
See How You Can Use HubSpot AI to Write Blogs
Переглядів 2722 місяці тому
Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0 It feels like every tool has AI capabilities these days. But what does it actually look like to write a blog post using HubSpot AI? In this video, we’ll show you how to write a blog post using AI in HubSpot, and things to consider when editing the content for your target audience. Watch this video to learn more about: - Effecti...
Instantly repurpose content with HubSpot Remix - here's how
Переглядів 5442 місяці тому
Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0 Want to expand the reach of your high-performance content? The HubSpot content remix tool can help you do that! In HubSpot Content Hub, you can utilize AI to turn one piece of content into many. In this video, we’ll show you how! Tune in to learn more about: - Remixing content from scratch in HubSpot - 4 Remix templates availab...
HubSpot Calculated Properties: What they are and how to use them (basic and advanced)
Переглядів 7202 місяці тому
Get more tips like this on our weekly newsletter: hubs.ly/Q016Xfn-0 HubSpot calculated properties makes it easy to calculate the value between associated objects. You can also use calculated properties to build custom equations based on other property types. In this HubSpot Hack, we’ll show you how to use calculated properties in HubSpot and share custom equations for your team to use. In this ...
3 Ways to Generate Leads with HubSpot and LinkedIn
Переглядів 1,7 тис.3 місяці тому
3 Ways to Generate Leads with HubSpot and LinkedIn
How to Create Custom Objects in HubSpot
Переглядів 1,4 тис.3 місяці тому
How to Create Custom Objects in HubSpot
Learn How to Do Lead Scoring in HubSpot
Переглядів 2,6 тис.4 місяці тому
Learn How to Do Lead Scoring in HubSpot
The Ultimate HubSpot CRM Demo - A Step by Step Tour
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The All-in-One HubSpot Reporting Demo 2024
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Building a Client Portal Using HubSpot Data with No Code Tools
Переглядів 2,2 тис.4 місяці тому
Building a Client Portal Using HubSpot Data with No Code Tools
Get a Free Email Signature using HubSpot's Email Signature Generator Tool
Переглядів 1,7 тис.4 місяці тому
Get a Free Email Signature using HubSpot's Email Signature Generator Tool
How to Use HubSpot Prospecting Workspace to Sell Faster
Переглядів 6 тис.5 місяців тому
How to Use HubSpot Prospecting Workspace to Sell Faster
What's New in HubSpot? Top HubSpot Product Updates | January 2024 edition
Переглядів 7165 місяців тому
What's New in HubSpot? Top HubSpot Product Updates | January 2024 edition
How to Connect HubSpot to Google Search Console for SEO Insights
Переглядів 9155 місяців тому
How to Connect HubSpot to Google Search Console for SEO Insights
Secrets to Using HubSpot Deal Stages RIGHT in 2024
Переглядів 2,6 тис.5 місяців тому
Secrets to Using HubSpot Deal Stages RIGHT in 2024
Email Changes for 2024: What HubSpot Users Need to Know
Переглядів 1,5 тис.5 місяців тому
Email Changes for 2024: What HubSpot Users Need to Know
How to Quickly Customize HubSpot Meeting Reminders
Переглядів 4145 місяців тому
How to Quickly Customize HubSpot Meeting Reminders
NEW! How to Easily Add Guests to Meetings in HubSpot
Переглядів 9616 місяців тому
NEW! How to Easily Add Guests to Meetings in HubSpot
Join the HubSpot Hacks Newsletter for the latest tips, tricks, and tutorials: hubs.ly/Q01HtXmk0
why if I had it before and went away?
Neat idea! Now I'm wondering if it's possible to use contact original and/or latest source URLs along with tracking URLs to automatically set the association label for a contact to drive this behavior... I think it might be.
Great tips! Do you know if with the Zaps you can reply/reference a previous email you sent, e.g. Re: 'first email subject' Would love to be able to send a follow up to an earlier email, whether it was sent via zapier, or from hubspot (template). Basically recreating the HS Sequences functionality? Thanks!
Join the HubSpot Hacks Newsletter for the latest tips, tricks, and tutorials: hubs.ly/Q01HtXmk0
Great Content.. More like this
You got it!!!
Join the HubSpot Hacks Newsletter for the latest tips, tricks, and tutorials: hubs.ly/Q01HtXmk0
the properties that I want showing up on the quote is not actually showing up o the final quote, how can I fix that?
why does gmail say its too long?
Great and very efficiently presented... I searched whole internet but found this useful hubspot lead scoring video...
Awesome! Thanks for sharing and glad we could be helpful for you.
Thanks for the shoutout! Great podcast questions in your email, and I love templates!! :)
This video would be a lot more helpful to show the screen more and not the person giving turturiol
Thanks for checking out HubSpot Hacks. We sincerely appreciate you watching and your feedback and will take this into consideration when editing our next video. Thanks!
Hi is it possible to add optional items into the quote so that the client can add quantities or select the 'add-ons' they want to include?
Hi there, thanks for checking out HubSpot Hacks! This currently isn't possible with the quotes tool, but can be done with HubSpot payment links! Check out my other tutorial video: ua-cam.com/video/nbDbu0FBb64/v-deo.htmlsi=qSWm8N4uOnawsMCQ
@@HubSpotHacks Great thanks!
@@SuzanF-p7q you're welcome!
This is great!! Thank you!!
You are so welcome! We are glad you enjoyed it!
Excellent video! Have you come across Thirdlane PBX? It's not as well-known, but I'm interested in comparing Aircall with Thirdlane Multi Tenant PBX. Thirdlane offers a variety of CRM integrations, including HubSpot, and I've heard many positive reviews from MSPs. I'm trying to determine the best provider. Thanks!
Thanks for checking out HubSpot Hacks! We haven't heard of Thirdlane PBX but do highly recommend Aircall!
Such an old video, Hubspot does not look like this anymore
One of the best parts about HubSpot is that it constantly updates. We try to remake older videos as HubSpot makes changes and haven't made our way to this one yet. Stay tuned!
That somehow doesn’t make sense. If you have 3 views that converted and two of them are your test submissions then your conversion rate is 100%, not 33%, because the one real form view converted. It‘s ok to delete fake submissions because that are in fact views that didn‘t convert, but if you delete your own test submissions then you screw your conversion rate.
In future update videos, would you consider addressing the updates in order of product level? I realize you may not do this to increase your watch-time rates. But from an end-user/viewer perspective, it would be a tremendous improvement to be able to clearly hone in on segments applicable to my business if, for the most part, the updates were shared as they related to the free version, THEN the Starter Kit version, THEN the Enterprise edition. *Thanks for all you guys share! Your videos are invaluable.*
Thank you for you watching and we are sincerely grateful for your feedback. We will make sure the right people see this so they can consider it for our next webinar!
How easy is it to toggle the message tracking off? Like if I am using linkedin for recruiting sometimes and dont want those messages tracked, just sales focused ones?
Hey! If you do not have the contact in HubSpot it's impossible to sync conversation! Plus you can have the feature where you decide when to sync message (click on "sync messages" button")
It would be useful to explain generally how this entire feature works in detail. Even HubSpot's own information doesn't really explain what you use this feature for. I understand how it can work as a sales tool for sales reps making deals and quotes as you demonstrate, but I would like to use this feature to enable someone to simply click on a product in an email and have it bring up the product on our website and have it automatically added to a cart there. Is this possible? We use NetSuite as our ERP which is also integrated with the website and HubSpot. Our images are hosted with AWS. We don't want HubSpot to do payments.
BRO. You hacked the system with your brain 😂 Thanks for sharing your marketing hub example, I'm not paying $500 for operations hub just for the scheduling feature. You rock 🪨
Would you reccommend deleting form resubmissions? Sometimes we have the same form submission 3x for 1 contact.
Thanks for checking out HubSpot Hacks! I would not recommend deleting form resubmissions. If someone submits a form more than once you should keep that data in HubSpot. Hope this helps!
Join the HubSpot Hacks Newsletter for the latest tips, tricks, and tutorials: hubs.ly/Q01HtXmk0
Great video. Could you please explain how companies are tracking their MRR on a monthly, quarterly, and annual basis for the full term of a deal, not just the month in which the deal is closed or MRR billing begins, but again, for the whole deal term (example 12 months MRR)? I haven't found where this is possible in HubSpot.
Hey Nathan, thanks for checking out HubSpot Hacks! Depending on how you use HubSpot, like if you use line items, there are two properties HubSpot auto calculates for you. One is Annual Contract Value and the other is ARR. One or the other should work for you. We'd also be happy to meet and discuss your reporting needs. Feel free to book a consultation with us here: hubs.ly/Q016XfN60
Join the HubSpot Hacks Newsletter for the latest tips, tricks, and tutorials: hubs.ly/Q01HtXmk0
Is there a newer version of this tutorial?
Thanks for checking out HubSpot Hacks! One of the best parts about HubSpot is that they are constantly updating and coming out with new features. That means we sometimes have to go back and remake older videos, and we haven't gotten to this one yet. Stay tuned!
Great stuff! Thank you
Glad you liked it!
Join the HubSpot Hacks Newsletter for the latest tips, tricks, and tutorials: hubs.ly/Q01HtXmk0
What is your recommendation for situations in which the demo or the discovery call got canceled? As not all deals go through that stage, I would think that this shouldn't be a separate deal stage. Should these deals stay in "Demo scheduled" even if currently there is no new date for the demo/discovery call?
Hi Valerie, thanks for checking out HubSpot Hacks! Yes, we recommend keeping deals in the last milestone they met, even if it was a cancelled scheduled demo. For situations like this we recommend updating the meeting outcome and putting a note on the deal. If you have sales pro or enterprise you should enroll them in a rebooking sequence with a task to close the deal at the end. I hope this helps. Happy HubSpotting!
Wow! A lot of great info Ali. I'll be going through this multiple times. Thanks for sharing!
We are so glad you enjoyed it! Thanks for watching!
what if I want to make a list with new contacts and some old ones that are already on my contact list. But I don't want to put a filter since they will only be used for a specific campaign.
Hi Alex, thanks for checking out HubSpot Hacks. Unfortunately, I'm not certain what you are asking. Can you provide a little more information and then I can look into it for you? Thanks!
Very good overview.
Thank you so much for watching! Make sure you subscribe for all the latest and greatest HubSpot Hacks!
Can you also access properties from custom objects?
Thanks for checking out HubSpot Hacks! That's a great questions and something I haven't experienced a need for yet. If I ever come across it I'll be sure to shoot another HubSpot Hack on it. Thanks again!
Join the HubSpot Hacks Newsletter for the latest tips, tricks, and tutorials: hubs.ly/Q01HtXmk0
This is a great use for contact-to-contact association labels! I love it!
It really is! We love helping people leverage association labels when we can!!
Question: in your opinion this is a uesful tool despite the fact that it has no kanban view to manage the leads pipeline? How do you suggest to handle it without the Kanban view? Thanks!
Great video, Tyler! Two questions: 1) what is the difference between 'forecasted revenue' and'revenue'? 2) Is there a way to set a pipeline target? Currently, the only option is to select a target for number of new deals, not the total new deal amount.
Thanks for checking out HubSpot Hacks! I agree, a kanban view would be great! Since there isn't one I would recommend just filtering by lead stage. I hope this helps - happy HubSpotting!
Thanks for checking out HubSpot Hacks. The major difference between forecasted revenue and revenue is that forecasted revenue goals can be used in the forecast tool. Also, with sales enterprise you can create custom goals so you might be able to do total new deal amount. Without sales enterprise it cannot be done. Thanks again for watching!
@@HubSpotHacks makes sense - one last question: why would anyone use revenue rather than forecasted revenue?
what's wrong with you? why you changed the interface of hubspot???? it is NOT USER FRIENDLY ANYMORE! I try to figure out for minutes how that new dashboard works....
We are sorry to hear you are having trouble with the new interface. While we do not work for HubSpot, we understand the pains of trying to navigate their frequent changes. Be sure to reach out to HubSpot support and provide your feedback directly to the HubSpot community!
Great info. Thanks for sharing
Thanks for watching!
Great content, Ali!
Thank you so much!
Hi! Thanks for the great summary. I have two questions: 1. Do I still need the Lead Status field? I have this on my contact in addition, but it doesn't correspond with the new Lead Status in the Prospecting Hub. 2. In your video about the lifecycle stages (with the fancy graphics), you mentioned that MQL includes the Lead Status "New" and "Attempted to Contact" and SQL includes "Connected" and "Qualified." However, here you show that only the SQL should be recorded as Lead / Prospect. What are your thoughts on this? Best regards, Mike
Is there a way to create a list in HubSpot of people that have clicked links in emails?
Join the HubSpot Hacks Newsletter for the latest tips, tricks, and tutorials: hubs.ly/Q01HtXmk0
Nice video, thanks.
Glad you liked it!
Thanks so much for reviewing Content Remix! I'm the product manager for the team behind that feature, and we're working hard to continue making it even better. Repurposing content is such a win for marketers- it takes what you've already done so well and makes sure your voice, your authority, your subject matter expertise gets distributed across all the marketing channels that matter to you. Personally, my background is as a content marketer, and while I love writing long-form content, I've never been stellar with social media or email copy; I like to use Remix to play to my strengths and create really good long-form content, Remix it into short-form content, and then just polish it up before hitting publish.
Do you actually send the quote when you press the 'Publish' button at the end? Or do you have to send the link in an email before anyone can sign it?
Hi! I have a website on Wordpress and need to do many landingapges. What would you say are the downsides of Hubspot vs Wordpress and vice versa. GOod video maybe? :)
What's the pricing plan?
Great HubSpot first time tutorial. Thank you.
love it, great use cases, very helpful!
So happy you found it valuable!! AI is always a HOT 🔥 topic